Hopefully, our web site has already got you thinking about possibilities. Do you feel that it is time for a break out session? Then come meet with us for a complimentary consultation. This is an informal meeting where we discuss your goals and how we can help you achieve them. Please feel free to fill out our contact form so that we can get back to you or give us a call.

Since we will eventually ask you to complete our Web Profiler, below, why not fill one out before you meet us. We guarantee that you will greatly benefit from this exercise (regardless of whether you meet with us).

If you would like to hear back from us -- but prefer that we've some background on your project first -- you may want to fill out and submit the questionnaire right now.

Feel free to fax your answers as well. Click here for a text version that you can print out or save.

This questionnaire is meant to gather background information that will facilitate us in understanding your objectives as well as in our identification of solutions to your needs. We believe that your completing this profiler will also aid you in identifying the scope of what you want achieved by the web project. (Even if you do not answer every question before returning the form to us, please use this as an ongoing guide as we work together on planning your web site.)

Contact Name:
Email address of contact:
Company Info:

City, State:
Web Site URL:
Do you want us to contact
you by phone or email?:
email   phone
Best Time to Call:
Are you a member
of exit109?
yes   no
Organizational Background

Describe your business or organization. Include a summary of what it does.
What is your organization's mission statement? What is your organization's vision statement? How does the site relate to either?
Describe your competitors or field colleagues.
Describe your customers or clients.
Who in your organization will be involved with the web project?

Project Background

Do you own or have ever owned a web site? What work has been done on the site?
Why are you seeking another contractor?
How soon do you need the site to be completed? Are there any particular scheduling issues such as trade shows or conferences?
What are your plans for marketing the site?


Web sites are often created for the following reasons: improve communications (with business associates and clients and within an organization); improve access to information; reinforce a brand or identity; sell a product or service, etc.

Please summarize the purpose of the web site.

Usually web sites are launched to either make or save money. Which is your aim?
Is the purpose of the site to do what you are doing now or to do something different? Please explain.
Will the web site reinforce an existing advertising or marketing campaign?


What is the budget for this project? Keep in mind your overall marketing goals in relation to your web site budget.
$1,000 - $5,000
$5,000 - $20,000
$20,000 - $50,000
$50,000 +
Do you have a not to exceed amount? If so, what is it?
Have you planned for hosting and maintainance of the site? If so, what is your budget?

Site Usage

Who is your target audience? (existing and new user groups)
What are your goals for each group?
Do you want the web site to attract repeat visitors? Please explain.
What services or products are involved?
What are your goals for each service/product?


Describe your desired web site as if it had a personality.
Does this personality match your web site objectives?
Discuss any identity/branding assets (logos, other artwork, fonts) or issues.
What message do you want the web site to send about you?


What functional requirements are there? (e-commerce, database, etc.)
What types of legacy systems/databases are involved?
Are there any security issues?
Other technical issues:


Who will supply the content on the site? Will it be new or repurposed (reused), or both?
How often will new content need to be added?
Who will update the content?

Surfing the Web

If you havenít already done so, you will greatly benefit by doing some of your own research on whatís out there on the Web. You can use the below categories to begin your investigation and let us know what you find. Please list per category one or more sites that pertain to your site in the following ways.


Marketing Situation:


Publishing Model:
(currency, frequency, novelty of content, etc.)
Other features important to your project:
Your competitor's site:
Your favorite sites: (they don't have to relate to your own site)

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Thanks is owed to David Siegel who takes the guess work out of asking the right questions in Secrets of Successful Web Sites (1997). You can visit the book site at www.secretsites.com.