It goes without saying that the success of your web site depends on whether
it attracts visitors. Traditional media advertising helps in many cases to
boost site traffic. Arguably, so does Internet-based advertising.
Certain attention-getting features of web sites, like giveways, and a high
utility value that draws visitors toward your site and away from its
competitors are probably the best web site promoters.
However, all web site marketing plans should begin with listing the web site
with Internet portals or site aggregators, resources relied upon by all
Internet users to lead them to the information and services they are
seeking. Therefore, the foundation of our Internet Marketing program is our
Search Engine Ready Web Site Marketing Package.
The cornerstones of this package are 1) providing html code-based
descriptive information -- from which the Internet search engines derive
search terms, determine topical relevance, and excerpt a summary of your web
site; and 2) registering your web site with Internet search engines and
Our Internet Marketing program is headed by a former librarian who is
skilled in indexing and cataloging information resources. This means that we
incorporate an information professional's understanding of search behavior
and information retrieval/indexing systems to best present your web site to
Internet search tools and individual searchers.